Scott Beale / Laughing Squid” with credit to laughingsquid.com.

In the last 7 days I have received more than 6,000 comments that I have manually reviewed and approved or deleted. It turned out that the comments were not individually written by visiting humans. I was being hit by non-human spammers attacking my website blog comment sections in a massive assault. So my methods in dealing with comments has now changed.

Revision for 6-20-2013 with changes to the earlier post. See below reasons for the new actions.

In less than a week I encountered a spike in comments, which I took as real people at first. Then the resulting influx of hundreds per hour did not match with the views showed in the analysis for people viewing my site. I had no idea how or why this would be happening.

My computer partner finally explained yesterday via e-mail that I am the victim of my hard won success, spammers had found me due to my high ranking efforts on some search engines for multiple posts. That success is good, but it drew undesirables who wanted to bury me in spam.

As a result I have resorted to mass deletions of comments until he and I can decide on some electronic counter measures when my computer partner and I can get together. I can delete these faster than they can come in so they will from here on not be approved.

My expertise with this blog is in CONTENT, not electronic countermeasures for spam.

Please forgive my learning curve, humans who read this post! The non-human comments I suffered through will for the time being remain as a reminder that I went through one entire week and nearly 6,000 spams before I started to address the issue effectively! What a lousy experience for a new writer/blogger/owner.

For the writer/owner of a blog no value is gained by this electronic spam assault on the business.

It cost me a lot of time from my researching and from writing to sort the real human comments from the spam, a great many hours of lost effort and time to be honest. The spammers must have gained something due to increasing intensity of their attacks as I attempted to deal with the mess but I have no idea what that gain is and I no longer care to be honest.

My apologies for not recognizing this spam attack earlier and shutting it down sooner. Real comments and suggestions will be sorted and approved from here on.

If you feel that the 30 odd word-for-word spam comments that are recycled are what you should use in the future to communicate with me and you are a human, I won’t know the difference and it will not be approved.

Write a real comment and I will almost certainly approve you, pending decency of course. 

Please comment on the content of that post, or how you see the merits of the content. If you do that, you will be seen by me and I will deal with it accordingly.

Impolite and rude comments are more than likely to be deleted. Profanity such as what resulted yesterday immediately after I changed to mass deletions will not even be considered. I don’t even know how they knew I had started the mass deletions. These people are very harsh in their treatment of new bloggers.

I apparently made tons of non-human somethings very angry when I stopped their attacks based on the profane responses from their hundreds of comments! These were deleted without a second thought and will continue to be deleted from now on.

Welcome humans to EVRA and please share any post you find worthy with the social media of your choice.

Humans welcome, all others please move on and let me try and put my message of empowering volunteers for the world to see and hear.

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American’s are not a classless society as we often think we are. This was observed by Michael Marmot in his book, The Status Syndrome, How Social Standing Affects Our Health and Longevity. In this book he mentions that in their sports affiliations Americans break along class lines according to the size of the balls used in the games, with the smaller balls indicative of the  higher status or class of society. So golf, tennis, baseball, football (American, not soccer) and then basketball designating the status of the fans. This is not true for other parts of the world, China or India or even in Europe.

This is interesting in understanding sports in America. Now polo is not mentioned, but rest assured it is so exclusive and expensive to participate in that it is also high status and very high class. The rest of the major sports played with a ball follow the pattern in the United States.

Canada’s issues in national pride, obstructed in unity by two languages seems to unite around their hockey teams. Soccer is the dominant sport in the rest of the world, bar local sports which are not world wide. Ever see a soccer fan without passion? Just as in America Green Bay Packer fans are avid, so are soccer fans around the world.

So how does this affect the empowered volunteer? Understanding the society which you are prospecting in is always a good idea. So how do you use this in your prospecting? Hopefully it was addressed in your SWOT analysis, but if not let’s try and help you out now.

When you are prospecting for members, some are going to have issues with regular times or even where the meetings or campaigns for the charity are held or some other thing. It happens with busy people and it happens with regular people too. They could be working some kind of swing shift or even working for themselves or as sales people who respond on a moments notice to help with the sale. Tons of American’s have varying schedules and that hurts your efforts.

In your SWOT analysis hopefully your group(s) put provisions for contacting community members who have influence to help your cause. The members may be friends of some of your membership and if so hopefully that person takes on the task of asking for joining your cause, whatever the capacity they can provide even if it is not joining and attending all of the functions. These include but are not limited to Mayors, city officials, county officials, members of other charities that in any way associate with your cause, and whoever else made the list.

Do not forget friendly faith groups, school officials and teachers, community colleges, universities near by, technical schools for adults, hospitals officials, and any other groups who are community minded and not in conflict with your message or cause.

Bottom line, all members of society can volunteer, some volunteer their money when they can’t volunteer their time. Both types are helpful to the cause, but the volunteer who gives of their time gains the connections and the social interactions which help their health. Use both types of volunteers to the best of your ability.

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When the empowered volunteer starts prospecting, it needs to be his or her support staff ensuring that all inquires and requests for information are followed up with capable people who will close the sale or sell the prospect on joining. Very few solo empowered volunteer efforts will succeed on any kind of large scale.

How to start being an empowered volunteer or where to volunteer? First off, get empowerment. The steering committee preferably has authorized you to have business cards printed and in other ways set you up for prospecting for new members to volunteer.

Business cards can at the time of this page writing be ordered for free from more than one company. Vista Print has made this free business card offer since 2007 that I know of. I have ordered them myself. A search on google showed other companies that do it as well. Usually the postage fee is needed though. Ask most business men or women, business cards for free is a sweat deal.

http://www.vistaprint.com/free-business-cards.aspx?&GP=4%2f8%2f2013+7%3a06%3a19+PM&GPS=2800999868&GNF=1

If an empowered volunteer is forced to venture out and sell his or her group without the support of their group leadership, first off they should be very motivated, or passionate when the present their volunteer opportunities. This is by far the hardest way to go about enlarging the groups membership, unsupported. Consider joining another group that wants to support such and effort rather swimming upstream in a fashion. The group that doesn’t support this effort may not be worthy of your efforts!

If you say that it will be worth the effort, fine. Know that the potential for losing many prospects over the lack of support is very real and can be disheartening. Unless you are already a proven sales professional used to prospecting and other sales functions all at the same time you are likely to see some frustration during your efforts.

If you feel up to it, conduct a SWOT analysis on your own and follow it for directing your efforts. This will have limitations but it is worthy of some effort. As before, if you are a proven sales professional with the talent to wing it, go for it. Some sales professionals just don’t need structure, they have an instinct for where the sales or prospects are. If you are one of those very few, have fun and drive some prospects who will not fly at the first issue they see into the group. Then take them under your wing and set them on to the path that your group uses for new members and their volunteer work.

If you are not a sales professional, don’t be discouraged. If you are passionate, believe it or not you can still make prospecting effective. But you must steel yourself for rejection. There is no sales professional in the world who don’t see rejection when they make presentations and ask closing questions. Everyone who sells get rejected to some degree. Just like in baseball statistics if your averages are even remotely positive your are a qualified success. Practice until your prospecting gets to where you have a feel for who to ask to join and who to ask for referrals.

In sales, every person you can talk to is either a prospect or a referral to a prospect. This is really about attitude. Get tough and don’t worry about hearing no. When someone says they are not interested, usually accompanied by some excuse, get their information so that they are not contacted again if possible and then ask in your most polite voice for a person you should be talking to. The key is to keep prospecting. It is a numbers game, the more you ask the more you will have a chance of success.

Another aspect to selling volunteer groups is to target “joiners”. These are folks who have over time  joined other groups. If someone was in several youth groups then they already have a history of joining. They are a better prospect than someone who has never joined a volunteer group. Find out why they joined other groups and look for the emotion they felt when they were in those other groups. Every sale at it’s basic level is an emotional purchase, despite all of the data points and other features that most folks haggle over. In the end, it is about how the purchase or joining will make the buyer feel.

If anyone says anything but a firm “no” to your initial request to join, tell them about the health benefits listed in earlier posts on this site. Figure out which health benefits you like to talk about and can relate to and then make the prospect aware of this knowledge. Be prepared to provide the evidence. Show that you have something for them rather than just being a taker, you are providing a service to them that they will find worthy of their time. These features may settle into their memory and make them return for more information later on.

Passion for your group must over flow from every presentation you make to the prospect. They need to feel the passion you have, without any phoniness to it. You must serve the prospect so much energy that they are wanting to see the group just to see what has so inspired  you. Passion sells, I promise you. It sells much better than anything else you can do.

Practice three or four different ways to approach prospects. For the newly minted empowered volunteer with little or no sales experience, that is plenty. Don’t over do your presentations. Keep them short and sweet. Something like, introduce yourself and your purpose, small bit about the group, and ask for the sale. The sale can be attending a presentation, a membership drive evening supper, or simply to sign the petition. Always be closing, what ever your closing is. Ask everyone and anyone of age to either join or to refer you to someone you can help.

Note that once you ask a closing question (ask for the sale), SHUT UP! Closing questions are simple. Are you ready to sign up today, are your prepared to fill out the paperwork and sign up, are you willing to take the next step to help you live longer! Any question that leads the prospect to taking advantage of your offering in sales lingo is a closing question. NEVER say another thing once you ask the question, until your prospect answers the question that is. The person who talks first owns the product, or service. If you talk first, you keep the group and you don’t get to share it with a new member. Very simple stuff but this is one of the main truths in sales. I can not stress enough how strong this technique is.

The two things going for the “wing it” prospecting by an empowered volunteer listed here to have success is passion for the group and absolutely no fear of rejection.

Business cards should have the group logo on it if at all possible. This adds legitimacy to your prospecting. If the group logo is protected and you can’t get permission to put it on your business card, wear some kind of marketing propaganda from the group. Whatever you can do to make the prospect know you represent the group legitimately.

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The Hindu swastika means in rough translation, “I have value”. It is still found on Hindu Temples. This makes for some confusion for those who don’t know the history of the swastika.

Rudyard Kipling used this ancient Hindu symbol to emboss his books. A British author who had spent considerable time in India, he felt so strongly about this symbol he had it placed on the inside cover of his books with his signature under it and encased in a circle. It was kind of like his logo, before such things were popular.

Kipling Swastika with signature

Then in the 20th century the Nazi party decided the symbol, slightly modified would be ideal for their new political party. This has forever tainted this fine Hindu symbol in the public eye to this day. Few even notice the slight differences that are distinctive only when someone is observant.

Kipling was a man of his times but in many ways way ahead of his times as well. At a time when many British abroad were of the high status society who did not involve themselves with the lesser cast, particularly in India where casts were well defined, joining a group which “met on the level” and implied equality between members was not always popular. Kipling was a Freemason.

What are Freemasons? They are a fraternal group, who volunteer for charities while holding each other to high moral standards. Kipling often found cleaver ways to put Masonic ideals and symbols into his many books. He enjoyed the membership greatly it is believed.

As a Freemason, he would have known more than most about the importance of symbols. So when I purchased a small set of his older books and saw the symbol I was very surprised to say the least. I as stunned that he would put his name under the symbol in his books. I was also relieved to find out how all the history of the symbol evolved and how he repudiated the use of his “logo” for any future productions of his work.

Freemason’s Ben Franklin with author Rudyard Kipling books in background.

The insert above shows the books I purchased and my first notice of the history of the swastika. The two books on the right, newer publications do not reflect the symbol. Both later books were gifts from my great grandmother in my youth. She felt that I should at 7 start reading better literature than Tarzan.

I am reviewing this history to reflect the public perception of a symbol which should not be shrouded in such negativity, when it was for centuries so positive. Sometimes good things or even groups can be mislabeled or even demonized. Not all of them deserve such historical memories.

This is true for groups as well. Some gain a reputation over time in the public eye that uninformed people blindly follow. Opus Dei has enjoyed both notoriety and ill public perception ever since Dan Brown’s book, The Da Vinci Code. For that matter, The Roman Catholic Church also suffered some stigma but eventually the public seems to have concluded that the book really was fiction, despite the sudden interest in all of the places the book referred to in the many locations for the main character, later played by Tom Hanks in the movie by the same name.

Freemasonry has over the years been subjected to harsh and deceptive treatment too. The Roman Catholic Church (RCC) forbid its members from joining for years. More than one Papal Bull was proclaimed with this message. Yet until the Knights of Columbus was created good RCC members joined as they wished and were welcomed.

This is the central point. Freemasonry has a history of not fighting back when confronted with public criticism. The usual path is to let the issue die. Time will heal all things, particularly when replies in public usually are manipulated into further lies. This was the usual pattern for Freemasonry for the first couple of hundred years, though upon reflection with some of the issues many today think this pattern should be discarded.

It seems that any group, even countries if they are around long enough find some peaks and some valleys in the eye of various observers. Sweden wasn’t always neutral for instance, but at one time put forth an army that tramped all over northern Europe.

The RCC has in its past many things which can be seen as both good and bad. The missionaries are seen by Catholics as good, while Native American’s don’t appreciate Columbus Day or the missionary impact on their culture. There is for some the image of Mother Teresa contrasted with the Holy Inquisition responsible for killing thousands and torturing many more! Few things made by man that have any length of history behind them are without this contrast. So it is with volunteer groups and nonprofit groups as well, but on a lesser scale.

Author Allen E. Roberts writes in his book, House Undivided that Freemasons on both sides of the American Civil War fought and died. On some occasions after the day’s battle was done the two sides would gather to conduct a Masonic funeral. This was done on more than one occasion.

Also related in Robert’s book was the well known story about the Grand Master of Iowa Freemasons, Thomas   H. Benton, JR. When Benton found himself as the occupation commander of Little Rock, Arkansas during the American Civil War he is said to have placed a guard of Union troops about the home of Albert Pike, a Confederate general, so that the general’s well known Masonic library would not be destroyed. Albert Pike later became famous for Morals and Dogma, a lengthy and somewhat scholarly book on Masonic rituals in the Southern branch of the Scottish Rite.

This is the same book from which many anti-Masonic crusaders have lifted out of context sentences and portions of content for the purpose of misrepresenting Freemasons into some kind of “new world order”. To blunt, it is simply not true that a bunch of volunteers in a group based on the Bible story of King Solomon are trying to take over the world.

Freemasonry, like other human institutions before and likely after has had her moments of ungentlemanly conduct, or at least some of its members have. The famous member of the American Revolution, Benedict Arnold in betraying his Masonic brother George Washington to the British and then fighting with them has forever been remembered poorly by Americans.

Masons are very careful as a group not to be the one to, “Cast the first stone”. The charge of ever Mason is to make himself a better man. The rituals of the three degrees, which are for the uninitiated easy to find in this information age guide and trust that a man will find himself worthy of study and reflection and be a friend to neighbor and society. Freemasons are as the saying goes today, into coexistence and social harmony.

I personally find that a group which makes as its central theme that all good men who believe in a Supreme Being should congregate and assemble in common with one another without any regard for politics or religion a very good and worthy function which I am very proud to associate with. Joining this fraternity was one of the best decision of my life.

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I would ask you to consider the following quotes about human interactions and networking, called civic engagement and social capital by educators. We will then evaluate these concepts and how they apply to volunteering and the health of those who participate.

Joining and participating in one group cuts your odds of dying over the next year in half. Joining two groups cuts it by three quarters.

We’re not experiencing a Springtime of volunteering, but an Indian Summer, propped up by our nation’s seniors — who have been more civic throughout their lives.

Each 10 minutes of additional commuting time cuts all forms of social capital by 10 percent–10 percent less church-going, 10 percent fewer club meetings, 10 percent fewer evenings with friends, etc.

Civic engagement and volunteering is the new hybrid health club for the 21st century that’s free to join and miraculously improves both your health and the community’s through the work performed and the social ties built.

These factoids are quoted from The Saguaro Seminar, Civic Engagement in America, Harvard/Kennedy School.

http://www.hks.harvard.edu/saguaro/socialcapitalprimer.htm

Social Capital is what is gained when people exercise their human network or as we used to call it, use “hook ups” to get either others to help with a project or locate something of value needed for an objective. Many military individuals were sent out to locate a “hook up” to get a much needed part, promising to return the favor in the future if he could, thus allowing a machine repair when the needed part was located through the network when the proper military channels were either inadequate or money was not available. Social capital is not confined to reciprocation of mutual aid or favors, but this is certainly one area where it thrives.

For historical perspective, this situation mentioned above happened way too often when we were building a 600 ship Navy during the cold war. Mechanics and electricians were frequently forced into “out of the box” part recovery efforts when money and parts were unavailable, yet the command structure wanted to get underway, no matter what. Without hook ups, many Navy ships would not have set sail on time in the 1980′s. Barter was common, with the most valuable trade good being a 5 pound can of coffee for many parts or services which were otherwise unsupported by the regular supply system.

Elaborate  systems and networks were formed which often spanned entire careers as enlisted sailors were promoted and transferred. The term social capital was not universal back then, but it was in use all the same. Connections with people who could provide services or parts were a necessary part of being a senior enlisted worker on both surface ships and submarines in my experience. Social connections could produce effects which the regular system could not or would not.

The person who could get the hook up through his network would now be considered to have high social capital and a raised status among his peers and his superiors. Their status raised as they were able to help their group function in an often defective world where money was not available and hook ups were the only commodity in use.

To be clear, social capital has been around for eons but the term social capital as it apples to civic engagement studies is relatively new. It took more than just showing up with coffee to get things in many cases, you had to know someone. You needed a network. Social capital is easier to evaluate in the civilian community today but it has had many uses in all of aspects of society, where ever their was a need.

Social Capital as it applied to civic engagement and volunteer groups was a central premise of the book, “Bowling Alone”, by Robert D. Putnam, a Harvard Professor. He showed through data analysis that many volunteer groups which had thrived after the WWII years were in sharp decline in members, which resulted in declines for the help and aid given to the charities that relied on the volunteer groups for so much support. Groups like the Freemasons, Elks, Moose, Lions, and many others were part of his over all studies in declining memberships.

The secondary value of this concept of networking and social capital with regard to volunteering on an individual basis is not only the ability to get things done but also the health benefits to those involved. The bottom line is that many studies have verified that their is strong evidence for the positive health benefits for those individuals who exercise passion in their networks and their volunteering. Even expanding your social network has beneficial health benefits some studies have shown.

Another positive aspect of social capital is the ability of social scientists to measure it. The Saguaro Seminar has bench marked survey results from 2000 and again from 2006 on the same communities, with demonstrated changes and trends shown in the final evaluation. This kind of data analysis demonstrates the impact that social capital and civic engagement can have on individuals and communities.

Volunteering produces many health benefits for the individual but also produces, when practiced by a passionate volunteer a much larger effect than most people would believe. This win-win benefit between the individual and the group seeing the volunteering can’t be ignored.

This is the ideal of the empowered volunteer. When an empowered volunteer embraces the passion for the group and shares the news with the world, many from that previously uninformed world will want to participate. Thus all involved benefit and everybody wins.

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SWOT

For the purposes of the Empowered Volunteer, SWOT analysis is NOT going to require someone with an MBA or other high level training. Good people who want to improve their group are all that are needed for success.

From Wikipedia we can get an idea of what SWOT is:

SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

Volunteer groups Strengths can be assessed. What makes this group attractive? Be sure to include all things in the initial list or information gathering. Include perspectives from all stakeholders!

Volunteer groups Weaknesses can also be assessed. A weakness can be relative, that is for some it may be less a weakness than for others. Ensure you do all sides and all stakeholders.

Volunteer groups Opportunities can be assessed as well. This is likely to be a running list that is continually updated. It can tax some people’s creativity to come up with opportunities. Others can rattle off a list. Get the list created before worrying about an analysis or if the individual entries are worthy. List reduction can be done later, after initial conception. Also, never lose the initial list. Future empowered volunteers or group leaders who usually rotate yearly may be able to work an opportunity that the previously engaged volunteers could not.

Volunteer groups Threats are usually the easiest to list. Simply ask those who don’t want to join your group “why”? The value of listing threats for volunteer groups is only as good as the data gathered. It will become apparent when you start the list that there are some threats which hold more merit than others. In other words, some threats are a bigger issue than others or they apply to more potential volunteers than others. List them all, sort  later.

If you do a search for SWOT you will find many templates and help, some for free. If you find one that is to your liking, it can be used in most cases. Just keep in mind that a business SWOT is much more in-depth that the one you will be creating.

For this part of the Empowered Volunteer recruiting effort employing SWOT, you will need to be a bit more creative than just setting up target populations and prospecting times. If you have someone in your group who has a business degree or even an MBA or MSM (Masters of Science in Management) they will very likely be potential help in the gathering of data and its analysis. However, most of the data gathering is common sense and the analysis is mostly a matter of sorting and tabulating the individual groupings in a meaningful way. Simply count the various groupings and line them up, more or less.

Using college classes to complete a SWOT. If you have ready access to a professors class who is able and willing to take this project from start to finish and provide an analysis, I would suggest you engage them. They gain the experience and you get an outside view with potentially less internal contamination from the internal members. If they have the ability and are willing to do other types of assessments it would not hurt. The more relative data the better.

When I was doing my graduate studies in management we often had to search far and wide for businesses who would let us study them. Each class required another business for our study and even though we were often in groups of 5 or so, that added up to a bunch of competition in the area for businesses friendly to being studied. Many business leaders did not see the value from their side while being very careful what business data they would be willing to provide. But for graduate studies in management, real businesses were required. You had to get into a group who found a business willing to be studied to pass the class. Thus some nearby college classes may be looking for a group to study.

It you decide to work the data gathering internally consider gaining a broader perspective by expanding your potential population. For instance, if you are a Masonic lodge and you want to get some data through interviews and from follow ups for instance, consider expanding your data collection to more than one physical lodge. Perhaps several lodges in an area, called a district in many states. Keep track of the groups sources in case a trend develops in one group but not the others, naturally.

In most instances the bigger your population combined with the more focused your questions will provide the most accurate path for action. You are looking for valid data rather than a small sampling of the senior leadership and supporting group, for instance. If the whole population is polled in some way, even online then a small sample will have less chance of skewing the results.

Beware of the often found die hard past leaders who will profess in loud and passionate terms all the possible paths to increasing memberships or other corrections have been tried before and found to be insufficient to the task. These negative elements seems to be found in most groups and they are more often than not very vocal. If they can lead your team of information gatherers down a destructive path they will. It seems to be their nature. It is best if the volunteer group leader deal with such individuals rather than the empowered volunteer.

It is necessary for this part of the process to just gather the facts and data. Don’t try too much analysis until the complete study is gathered. Initial trends by the members who attend frequently nearly always will diverge somewhat from those that attend the functions more sporadically.

Gather the data anonymously from your group members if at all possible, so that honesty is more likely. Segregate the information into large population groups only, and be very careful to keep those who view the raw data analysis to a small select  and trusted group. This is in case some unlikely negative trend emerges that indicates an issue which is potentially divisive. Have a care that what you unearth in the data can be disseminated indiscriminately if and when the leadership decides to do so.

An example would be the discovery in one of the groups in the area where the population data was gathered shows an individual who’s nature has turned off many prospective volunteers as well as recent members who have backed off their attendance, through the offenders heavy handed ways let’s say. This is not the kind of data you want the entire group to automatically view! It is something that leadership within the individual section should address. It certainly should not be passed around the entire district or other population areas! Praise in public, reproach in private. This is elementary leadership for most junior members of a group, yet often senior leadership completely ignores this maxim.

Unintended consequences often can be detected during this part of the process. Perhaps a particular church actively discourages its members from joining your group. Your group has no political or religious interests and simply supports fund raising. In well directed questions you learn that one of your main fund raising activities involves Halloween hay rides and other themed activities on this particular time of the year. It turns out that the local Christian church doesn’t support that holiday, something many Christians of other denominations fail to realize. So it’s members don’t volunteer rather than face conflict on Sundays by joining. This would be very good information for your group to know.

Freemasons

Keep in mind  as well you are searching for reliable and accurate data for each of the SWOT areas. This becomes a bit more confusing when some individual characteristics of a group might be viewed by some in the study positively while others see the very same thing as negative. An example that is currently being addressed by Freemasons world wide is the value of the initiation ritual requiring the new member to memorize the groups rules through Bible stories, in a very formal manner usually entailing the new member to recite the rules in front of the rest of the assembled membership. This public speaking often is seen as a scary thing for new members. Older members place value on the fact that if the member is not committed then they should join a group where only money is required for membership! This is seen by many Masons as a kind of quality control or at the least a way of gauging the new members seriousness. Opponents see it as a huge time constraint holding good and proper prospects from even attempting to petition for membership.

Most groups will find they have some issues that can be viewed by more than one section of SWOT. This is common when a SWOT analysis is done on a business as well, where this type of analysis was first created and used. Each aspect of an issue should be collected and then evaluate from each angle for merit and application to the group. For instance some churches direct their membership to avoid some volunteer groups based on their individual perceptions of that group. Seldom would this be a positive aspect for an empowered volunteer, but it would be very good information to know! If you are one of the groups involved and the church which holds this position for your group is one of the main churches in your small town, you really have a major issue rather than the lesser issue if this were in a large metropolitan area.

The purpose of the data gathering is to sort things into a SWOT analysis that can focus the empowered volunteer and his supporting leadership in a direction which positions them for increased membership. If other issues arise out of a SWOT analysis they can be directed to a committee appointed for deeper investigation and action if needed. If too many issues are detected then the empowered volunteer should hold off on most of his or her efforts until the group is better positioned to receive new members.

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